Celebrity Hairstyles: New Brylcreem Boy

The batsman will appear in a series of print and online adverts for the famous British brand.

He follows in the footsteps of cricketer Denis Compton and footballers Johnny Haynes and Beckham, who was the last sports star to hold the title about 10 years ago.


Kevin Peter Pietersen, MBE is a South African-born cricketer who plays for the England cricket team. He is a right-handed batsman and occasional off spin bowler who plays for Hampshire County Cricket Club, England, and is captain of the Indian Premier League team Royal Challengers Bangalore.


Brylcreem said Pietersen was chosen for his "sporting brilliance, quintessential creative style and confident swagger on and off the pitch".

He will be the face of Brylcreem's re-launched range of men's styling products.